Why go
Chkhari sits in the fertile heart of Imereti's central lowlands, a village whose name rarely appears on maps yet whose qvevri-lined cellars and apricot groves embody the region's agricultural soul. For centuries, families here have buried their wine in the same black clay earth that feeds their fruit trees—peaches, cherries, and the prized Imeretian apple. Unlike the showier wine towns of the east, Chkhari offers unvarnished authenticity: farmers who will unseal a qvevri on impulse, share cha cha firewater with strangers, and explain why Imereti's lighter, fruit-forward wines differ from Kakheti's heavier reds. It rewards those who seek Georgia's living rural traditions rather than its polished facades.